I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food - born from my training as a high-end pastry chef at University College Birmingham -and my work in Michelin starred restaurant Purnell’s in Birmingham. But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. My ultimate aim was to help youngsters break into a highly competitive industry while providing moments of sublime indulgence for my customers, who through buying our macaroons, are helping many young people to achieve their lifetime goals.

Through our supportive and collaborative approach to all the young people on Miss Macaroon’s courses, young people - often care leavers experiencing difficulties - benefit from pastry chef training, work experience, confidence building and on-going mentoring. This in turn provides genuine career opportunities and increased self-belief via the stetting and achieving of small goals,ensuring these young people can build a future for themselves.

My personal reward is that, as well as seeing young people flourish in what is a highly competitive industry and work confidently and diligently in the pressurised environment of a professional kitchen, I know my customers are also investing in these young people with the purchase of our products, and so are being rewarded on every level from their choice of macaroon.

I would like to thank our pro-bono sponsors who have helped countless young people achieve their goals and begin their careers as chefs and pastry chefs.

Rosie Ginday
– Miss Macaroon Founder