Miss Macaroon, which has made nearly three million macaroons for global brands, royalty and a host of celebrities, is now being sold in Selfridges’ Birmingham store after buyers saw posts on the company’s Instagram account.

Led by founder Rosie Ginday, the firm is now selling gift boxes of 10 and 20 macaroons that come in a range of flavours, including 53 per cent dark chocolate, fresh raspberry, pistachio, fresh lemon, strawberry, rhubarb and custard, mango and cinnamon, passionfruit, salted caramel and tonka bean.