Miss Macaroon set up in 2011 with just one team member, a small kitchen space, £500 and a whole load of determination. We are now one of Birmingham’s most well renowned social enterprise companies.

We reinvest 100% of our profits into helping unemployed young people gain skills that will help to change their lives. We are on a mission to bake a brighter future.

At Miss Macaroon we are relentless in our pursuit of improvement, so over the years we have harnessed art and science to create some of the most modern, premium macaroons on the market today. Our secret recipe and methodology is scientific in its approach – we are the only patisserie in the world to use a Pantone matching service devised from a system routinely used in artistic industries. The luxury element is delivered via our quality ingredients and Michelin starred experience. 

Our social impact drives our determination to produce the highest quality of our premium product that we can.

With every penny we make reinvested into helping unemployed young people gain the skills that will change their life, we look to bring perfection, passion and vibrancy to all of our scrumptious products to allow us to do this. Our ingredients are precision measured and heated to an exact temperature for the perfect sugar syrup and our almonds are ground using state of the art machinery, usually found in Michelin starred restaurants. We then add the almond meal to perfectly whipped egg whites and the sugar syrup – with just the right amount of moisture in the mix to bond the egg proteins together – to ensure the finished product’s outer shell has that characteristic fine egg shell crack you expect from an amazing macaroon.

We eat with our eyes first and our macaroons look every bit as delicious as they taste.

We have created a unique Pantone matching process.

Our complex algorithm perfectly matches colour swatches via the RGB and CMYK values. The intricate process takes into consideration ‘colour fading’ that occurs during the cooking process, ensuring your macaroons match your wedding, party or corporate colour scheme to perfection. We are passionate about what we do and excited to make a difference for our MacsMAD trainees, you and your events.

A WORD FROM THE FOUNDER

I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food – born from my training as a high-end pastry chef at University College Birmingham – and my work in Michelin starred restaurant Purnell’s in Birmingham. But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. My ultimate aim was to help youngsters break into a highly competitive industry while providing moments of sublime indulgence for my customers, who through buying our macaroons, are helping many young people to achieve their lifetime goals.

Through our supportive and collaborative approach to all the young people on Miss Macaroon’s courses, young people – often care leavers experiencing difficulties – benefit from pastry chef training, work experience, confidence building and on-going mentoring. This in turn provides genuine career opportunities and increased self-belief via the setting and achieving of small goals, ensuring these young people can build a future for themselves.

My personal reward is that, as well as seeing young people flourish in what is a highly competitive industry and work confidently and diligently in the pressurised environment of a professional kitchen, I know my customers are also investing in these young people with the purchase of our products, and so are being rewarded on every level from their choice of macaroon.

I would like to thank our pro-bono Board members, Special Advisers, Partners, sponsors and customers who have helped countless young people achieve their goals and begin their careers as chefs and pastry chefs.

Rosie Ginday MBE – Miss Macaroon Founder

Awards

  • November 2021 EveryWoman Awards Social Enterprise Award Winner

  • April 2022 GQ Magazine Food and Drink Awards Innovator Finalist

  • March 2022 Top 100 Women in Social Enterprise Winner