Miss Macaroon in 'UK News Room'

Rosie Ginday MBE challenged construction leaders to create greater social value in the West Midlands during the 'Building a Brighter Future' luncheon in Birmingham. The event, attended by over 40 experts and representatives from national agencies, emphasised the importance of engaging with young people and communities.

Ginday highlighted the potential for construction businesses to address skills shortages through social impact programmes like Miss Macaroon's All Rise Partnerships. The initiative helps young people overcome employment barriers by providing confidence and skills training.

West Midlands Mayor Richard Parker supported the mission, stressing the significance of investing in youth opportunities. Participants discussed incorporating social value into business strategies, with some companies already linking social impact to personal performance indicators.

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