Miss Macaroon 15th Anniversary Celebration
Miss Macaroon, one of Birmingham's leading social enterprises, celebrated our 15th Anniversary with a Fundraising Dinner. Together with our partners and supporters, we celebrated the growth of our MacsMAD programme and its impact on young people moving into work.
Fifteen years later, the mission is still the same: At Miss Macaroon we're baking a brighter future. Every penny we make in profit is invested in helping unemployed young people gain skills that will change their lives. Each of our customers is a social change hero.
A Celebration with Purpose in Birmingham
Our anniversary fundraising dinner occurred in the heart of Birmingham and was an incredibly social and inspirational night of connection and purpose. We had delicious catering from the Mahir’s Foundation and our anniversary branded macaroons, which for the occasion were served in classy macaroon gift bags.
Corporate partners, advocates and community supporters filled the room, creating an atmosphere that perfectly reflected Miss Macaroon’s uplifting, purpose‑led mission.
Why This Work Matters
Miss Macaroon exists to fund our MacsMAD programme, helping young people overcome real barriers experienced widely across the UK, such as:
- Homelessness
- Mental health difficulties
- Long‑term unemployment
- Low confidence or no qualifications
Our MacsMAD programme delivers employability training, wellbeing support, mentoring and paid work experience to help young people build confidence, gain stability and move into meaningful employment.
Every order – from our build-your-own macaroons gift box to milk‑free macaroons gift box directly helps towards making this impact possible.
From Training to Employment: Real Impact
Miss Macaroon’s MacsMAD programme has supported more than 300 young people over the past 15 years. Our impact includes helping hundreds into work, supporting further development in hospitality, retail and care, and inspiring thousands of customers to choose purpose‑driven gifting. We’ve earned national recognition as one of the UK’s leading social enterprises and built a community committed to second chances. Many graduates now mentor new trainees, ensuring the programme’s impact continues long into the future.
Businesses on Change Creation Through Partnerships
Corporate partnerships are essential to expanding our impact. Businesses can support Miss Macaroon through sponsorship of MacsMAD training, co‑created programmes for young workers, corporate volunteering and purpose‑driven gifting, including our luxury social enterprise hampers. Learn more about corporate gifting with social impact.
Raising Funds to Create Futures
Funds raised will help MacsMAD reach more young people across Birmingham and the West Midlands, supporting training, wellbeing, counselling, work placements and mentoring. This investment delivers lasting, measurable change.
Be Part of the Next Chapter
Shop our products, including:
- luxury macaroon gift hampers
- milk‑free macaroons for delivery everywhere in the UK
- branded macaroons
Every purchase fuels purpose. Every partnership lays the possibility.
FAQs
What are luxury macaroons?
Premium, handcrafted treats made with high‑quality ingredients. Miss Macaroon specialises in gluten‑free macaroons.
Where can I buy them?
Order online from Miss Macaroon with nationwide delivery.
What makes Miss Macaroon unique?
All profits fund our MacsMAD programme for young people facing barriers to employment.
How does my purchase help?
Every order supports training, mentoring and work opportunities for young people locally.
A Last Word of Gratitude
To everyone who has supported Miss Macaroon — whether by sending a gift, sharing our mission, attending an event or simply cheering us on — thank you. Your belief in our work helps young people build independence and brighter futures. Here’s to the next 15 years of colour, courage and community.
A Message from Rosie Ginday MBE
“Miss Macaroon was founded on the belief that one person’s belief at a critical time can transform lives. I’ve seen how a single moment of support can change the entire direction of a young person’s future. That belief has become a constant in my own life, shaping every step of my journey and how I understand the journeys of others. To everyone who has baked with us, worked with us, or chosen our luxury macaroons for gifting — thank you. You are part of every success story. Here’s to 15 years of baking a brighter future — and to a new chapter filled with even more possibility.”
— Rosie Ginday MBE, Founder of Miss Macaroon
Author Rosie Ginday
Founder of Miss Macaroon and recipient of an MBE for services to the community, leading a nationally recognised social enterprise combining luxury macaroon production with employment support.
