Why Promotional Gifts Are Essential For Business

There are many who may look at the act of a branded gift as a waste of money. After all, it isn’t the most traditional form of advertising and it can come across as a little odd. However a branded gift is actually an incredibly powerful tool that, when used correctly, can both boost your company’s reach and give a more positive impression of your brand. 

Marketing Benefits At A Low Cost

Of course, the price of a branded gift is much lower than that of any form of traditional advertisement, but you might think the combined cost of so many gifts would outweigh the benefit, right? Not at all. 

It’s been noted that people can remember a brand that was advertised to them via a branded object much more than one they’ve seen a billboard advert or commercial for. Research by the BMPA in 2013 found that 50% of respondents had taken action after receiving a promotional product, versus 19% for costly TV advertising and just 10% for print advertising.

So not only are you getting the same benefits of traditional advertising for a lower cost, you’re actually getting greater benefits. 

Market Your Brand’s Logo

A logo is an important piece of your marketing strategy and your business’s identity. It’s a simple symbol that can instantly invoke thoughts of your business so needless to say, recognition of that logo is imperative. A branded gift is an incredibly simple way to get your logo into people’s minds. If they use a pen with your company’s logo on it every day it will be seeded in their mind.

The association of your brand with something can do wonders too. Putting your logo on something like a tasty macaroon can make people conflate your company with the enjoyment of that treat. A good logo can be placed onto anything, it’s incredibly flexible so be sure to look for items that have a range of prices and premium, see what works for you and what fits your company’s image. 

Increases Brand Awareness

The reach of a branded gift can be surprisingly vast. One might think it will only have an effect on the person receiving it but this isn’t the case. If it’s a gift that can be shared then those close to the recipient will be affected too. Is it a useful object that might be borrowed or passed on when no longer needed? Perhaps it’s something an employee might take with them to another job, showing off your brand to a slew of people you may have never reached. 

Along with awareness it can also significantly boost brand image. Everyone wants to be seen as the company who treats their employees like family, shows their workers that they are valued and appreciated. While it may be true and well-known within your walls, those outside may see you as just another company. A gift with your logo on it can be a simple way of showing that, yes, you do care about your employees and are willing to go that little extra step in order to show it. It’s small but powerful in the minds of people when they may not even realise it. 

Customer Loyalty

It’s not just your employees who need to feel valued, the customer does too. In an age where excellent customer service is the standard you need to push it just a little more to be special in the eyes of the consumers. Rewarding customer loyalty is an easy way to do this. It shows them that if they stick with your company they’ll have something to show for it. 

Those around them will also see how much you’re willing to give and see it as something they can work towards. You could even organise multiple tiers of branded gifts for those who’ve been with you longer. Ensuring they don’t feel it was a simple token gesture.