One good turn deserves another, which is why corporate gifting is considered a vital aspect of contemporary marketing strategies. As a corporation, giving a gift helps to engender positive touchpoints in business relationships, the benefits of which could be boundless.

The Psychology Behind Corporate Gifting

Gift-giving has been a complex and interwoven part of human psychology for millennia, so it’s no surprise that corporate gifting would hold a place of importance in contemporary business. By giving a gift, it establishes a relationship based upon care and respect that does not necessarily expect to be reciprocated. This is markedly different from a transactional exchange, where both parties expect to receive goods and services of equal value.

By eschewing this traditional expectation, gift-giving allows for gratitude to be fostered and brought forward into future interactions. This gratitude may take the form of positive associations, future transactions, and general remembrance.

For Prospects 

Prospective clients are just as important as those you currently have, so ensuring that you have a positive relationship with them is vital. This is why you should establish your presence through a corporate gift to them. In comparison to reaching out through traditional forms of communication, giving a gift ensures that you stand out from the crowd and immediately leave a beneficial impression. When that next big client is looking at the list of potential offers, you can thank that corporate gift when they reach out to you.

For Clients

Keeping a healthy business relationship with your clients can be difficult, which is why corporate gifts can be the perfect way to ensure that they stay well. While everyday communication with a client may be based on traditional transactions, corporate gifts act as an additional form of establishing positive connotations between the two of you, or as a response to smooth other potential miscommunications.

For the Public

Apart from the formal business relationships you may have as a corporation, it’s important to keep the public in mind when considering who to establish positive touchpoints with. Depending upon your business, it may not be the case that you have a regular form of communication with the public, so giving gifts can act as a step-forward in establishing exactly that. By handing out gifts at storefronts or through mailing systems, your business engenders a beneficial touchstones between you and the public.

Creating The Feeling Of Value

When you give a corporate gift, it’s vitally important that the recipient feels that they have been given something of value. No-one wants to feel as though they have been given a worthless gift, as it signals that you do not value them or the business relationship you share. As such, a gift ought to foster a feeling of value for the recipient.

This can be achieved through a variety of ways, including high-quality aesthetics and branding of a gift, or personalising the gift to appeal directly to the recipient. The latter of these is often the more effective, as it ensures that the recipient knows that you put thought into the gift.

Strengthening Your Relationship

Similar to how gift-giving fosters positive touchpoints by eschewing traditional transactions and establishing gratitude as an aspect of the business relationship, personalised gifts also help to foster positive associations. By personalising your corporate gift, your business relationship with the recipient is immediately strengthened through this act of thoughtfulness. It ensures that the recipient knows that you invested time and effort into the gift, rather than doing a half-hearted job of sending a generic gift.

Setting You a Macaron Above The Competition

Macarons from Miss Macaroon are luxury-made, highly personalized, and go toward supporting the local community. Now, does that sound familiar?

Exactly! Miss Macaroon’s products are the ideal corporate gift for any situation, ensuring that the recipients know that you have put thought into a valuable gift. With personalised macaroons and edible logos printed across, alongside our unique pantone colour-matching system that sets it apart from the set, you won’t find a corporate gift quite like a Miss Macaroon macaron.