Miss Macaroon: The confectionery business that trains young offenders

After studying fine art, teaching English in Taiwan and opening a community vegan restaurant, Rosie Ginday went onto her next venture and founded Miss Macaroon.

Seven years later, Ginday’s Miss Macaroon offers premium confectionery products to big businesses whilst providing opportunities for young offenders.

Business Advice spoke with Ginday to find out more about what inspired her business, future expansion plans and why helping others is at the centre of her brand.

How does the business work and how did it get started?

I am Rosie Ginday, a social entrepreneur patisserie chef who works with young offenders to reduce re-offending. I set up Miss Macaroon in 2011 with just £500 of personal funds. Initially I was located in a kitchen at University College Birmingham which was offered to me for free – as I had previously studied there. I was determined to start a business with a significant social impact. I combined my artistic side and passion for premium quality food with a way to provide opportunities for young people, while providing moments of sublime indulgence for Miss Macaroon’s customers.

We produce handmade, gluten-free French macaroons for corporate, wedding, and wholesale customers, to the public online and in our Great Western Arcade store in Birmingham. Our customers can buy macaroons individually and in gift boxes, ranging from four to 24, whether it is a treat for themselves, their friends or family or the other half. We have supplied to some of the biggest companies, including Virgin, Facebook, Instagram, BP, Lloyds Bank and Google.

Read the full article here: https://businessadvice.co.uk/on-the-up/miss-macaroon-the-confectionery-business-which-trains-young-offenders/