4 Reasons Why Corporate Gifting is Crucial to Growth

When thinking of ways you could grow your business, corporate gifts probably aren’t the first thing that comes to mind. They seem like an unnecessary expense and it could be hard to see how they could grow your brand. 

However, it’s been shown that gifting is an amazing way to grow your business, improve productivity and boost brand reputation. There have been many corporate bodies that have utilised this strategy over the years and found great success. 

1.Boost customer relationships.

63% of companies have credited gift giving as a key factor in improving their customer relationships and 24% have said this generated a sale or lead. The effectiveness of giving a gift is even greater when said gift is personalised. 

At Miss Macaroon we have the perfect option for a branded gift with our logo print gift boxes. Brand the macaroons with your company’s logo and include a personalised message to let your customers know how much you appreciate them and allow them to spread the positive image of your company with their friends and family.

2.Increases productivity. 

Your employees are the gears that make the machine of your company run. If you want your machine to work at its most efficient then you’ll need to take good care of all the moving parts. A thoughtful gift can motivate your employees to be more productive and persuade them to stay with your company longer. You need to make them feel appreciated.

A corporate gift hamper is definitely something to consider when rewarding a hard working employee. Delicious, handmade French macaroons paired with a selection of alcohol from lovely sparkling wine to the ever decadent prosecco. We also carry hampers that don’t include alcohol for the non-drinkers out there. It’s important to get to know your employees and their preferences so the gift doesn’t feel like a thoughtless, token gesture.

3.Enhance brand reputation.

Another big benefit of corporate gifting that may not be immediately obvious is the positive perception of your company. Employees who feel appreciated will spread the good word about working for and with you, attracting a breadth of professional talent to your company. 

A positive image of your company can do wonders. We’ve all seen the effects of bad publicity when a company is outed for poor treatment of their employees. People feel wrong when they support a company with bad practices, it steers them away. 

A company that’s seen going above and beyond for their employees or customers is something we all want to support and rally behind. Those who receive the gifts will spread the message of appreciation, they’ll drive more business to you and act as your marketing.

4.Promote your business

Gift giving is a great marketing tool for promoting your business in a less aggressive manner. In the modern age people see ads as a nuisance, an interruption they have to endure before getting to what they want. However a promotional item is far less intrusive and much more helpful. 

Something as simple as your logo brandished on a pen can make your name stick in a potential customer’s mind for up to a year. However we believe the best way to make an impression is with a tasty, high quality snack. We can all think back to a particularly good meal or treat we had even if the moment’s long passed. Affiliating your brand with something like this, our incredible macaroons for example, is sure to create strong, positive affiliations in your client’s mind.