The article, which cites research from Aston Business School lecturer Karen Bonner, explains why more and more women are choosing to become entrepreneurs, with flexibility and freedom being the key drivers. The West Midlands especially has seen the number of female business-owners flourish, and the gender gap between their male counterparts is the smallest in the country.

Whilst women are still grossly underrepresented in British businesses at a decision making level, hopefully more women will continue to seize these entrepreneurial opportunities and work towards bringing some equality and diversity to our industries. Organisations like Enterprise Nation, a support group for entrepreneurs where nearly two-thirds of its members are female, are essential for supporting this growth.

According to Rosie: “People of my generation do not expect to be in a job for long. With the effects of austerity and wages not growing in line with inflation to cover living costs, people feel they’ve got a better chance doing something by themselves.”

Miss Macaroon’s MacsMAD training scheme gives young people the confidence boost they need to step out into the working world, and some of our former trainees have even been inspired to start thinking of their own business ideas. Our programme incorporates one-to-one mentoring sessions whereby trainees get to work with qualified advisors, and Rosie herself, to design their five-year career plans, many of which include self-employment at some stage.

To read the Financial Times article in full, please follow this link. More information about our training scheme can be found by contacting or calling at 0121 359 0700.