Personalised or branded corporate gifts can be a great way to thank existing customers, entice new ones and even be used as a straightforward marketing tool. What impact can gift  giving have? Recipients are twice as likely to contact companies giving gifts than those that do not, it even outranks loyalty programmes.  As a marketing strategy it can be very effective, for example; Radley recently used our macaroons for an instore launch and the logoed macaroons had a positive impact on sales with Radley rolling it out to all their stores and kiosks.   

Finding the perfect corporate gift can be a minefield so here are some tips to help:

Corporate gifting tips

• Brand your gift. However, keep it tasteful small logos or colour schemes can show brand alignment.

• Always make sure the gift is the best quality you can afford. You don’t want your brand to be associated with cheap, poor quality.

• Try and give ethical gifts as this can highlight your corporate values. 

• Don’t make gifts too expensive, as some trades can frown upon and even bar gifts all together.

• Respect Cultural differences.

• Items which can be shared are ideal such as food or daily use items. It spreads the corporate love.

So what to chose ?