To begin jump off the metro at St Paul’s and wander into the much loved but often forgotten Jewellery Quarter, a quaint urban village just a short walk from the hustle and bustle of the city center. Make your way to Arch 13 and begin your Christmas journey with a warming flight of three delicious ports.

Next wind your way to the Great Western Arcade, a hub of independent and unique retailers. With its beautifully strung Christmas lights and Victorian charm, be sure to stop at the entrance to capture a gorgeously aesthetic photo. If you’re feeling peckish head up the Arcade until you reach Land Restaurant, an amazing vegetarian and vegan friendly restaurant with a unique array of lunch dishes.

It wouldn’t be Christmas without something sweet to compliment your lunch, so stay in the Arcade and visit Miss Macaroon for a deliciously indulgent sweet treat and even a glass of bubbly! By visiting us you will also be giving back this Christmas, 100% of our profits go towards the training of unemployed people in Birmingham, particularly ex offenders, recently homeless people and Care Leavers. Feel good about the impact you are making as you take your pick from the gorgeous Christmas inspired flavours of mince pie, rum and raisin or all spice. If you are too full to try every flavour, never fear as you can purchase our delicious premium macaroons online as well:

Finish your feel good tour by visiting the Good Intent, the Arcade’s very own and brand new bar. Warm yourself with a glass of their mulled wine and know that every penny of their earnings is going to charities across Birmingham. So join us on this tour of Birmingham’s hidden gems and help to spread goodwill this Christmas.