Miss Macaroon C.I.C. was started by Rosie Ginday to combine her passion for beautiful hand-crafted food, baking, and her desire to help disadvantaged young adults in her local area, Birmingham.
Building on the macaroon’s success in London and other cosmopolitan capitals around the world, and her love of her city as a creative, cultural, fashion, and shopping centre in the region, she wanted to put Birmingham firmly on the confectionery map.
“My big break came when I entered
and won Business in the Community’s
Dragon’s Den competition, which
unlocked a prize fund that involved
pro-bono support from Shoosmiths,
KPMG, PwC and Danks Cockburn. This means I’ve been getting legal advice on trademarks, I’ve been granted an assigned business mentor for three years and will benefit from public relations advice on the roll-out of my social enterprise.”
Working with University College Birmingham’s Business Hub, she has developed her range of macaroons and given training opportunities to three young Care leavers with plans for another two young adults to complete placements by the end of the year.
Press coverage for Miss Macaroon
Images by Rob Finney Photography
